However, despite best efforts, sometimes sunburn happens even when Britons are trying to be careful.
Adam said: “In cases where sunburn happens, it is important to begin treating as soon as possible and get out of the sun.
“Sunburn can vary from mild redness, to sore tender hot skin to severe blistering and feeling dizzy, sick or unwell.
“In mild cases, seek shade and cool down, with a damp cloth or a cool bath or shower.”
